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Gwybodaeth Lyfryddol
History of Independent Television in Wales, A
Jamie Medhurst
ISBN: 9780708322130 (0708322131)Dyddiad Cyhoeddi Mehefin 2010
Cyhoeddwr: Gwasg Prifysgol Cymru / University of Wales Press, Caerdydd
Fformat: Clawr Meddal, 216x138 mm, 236 tudalen Iaith: Saesneg Allan o Stoc - Archebir yn Űl y galw Ein Pris: £24.99 
Does dim Adolygiad Cwsmer i'r teitl hwn.
 
Ysgrifennwch Adolygiad Cwsmer
Er gwaetha'r cynnydd ym myd y cyfryngau, prin iawn yw'r deunydd am hanes teledu masnachol yng Nghymru. Mae'r gyfrol hon yn llenwi'r bwlch ac yn edrych ar yr anghydbwysedd hwnnw, trwy olrhain tyfiant a datblygiad ITV yng Nghymru, ac yn asesu cyfraniad ITV i fywyd y genedl.

Despite the growing body of work on the media in Wales, very little exists on the history of commercial television in Wales. This book seeks to address this imbalance by tracing the growth and development of ITV in Wales and assessing its contribution to the life of the nation.
Medhurst writes fluently and fascinatingly about matters which, until now, were broadly unknown about ITV in Wales from the mid-1950s to the present day. He says his motivations for writing this book are manifold, starting maybe as far back as 1997, when he read the first volume of Bernard Sendallís history of independent television in Britain; at the time he was on the staff of the Department of Theatre, Film and Media Studies at Aberystwyth University. Later he began working on a doctoral thesis focussing on a small but significant episode in Welsh TV history.

ĎThe original aim of the book was to provide a complete and detailed history of ITV from 1956 up to the take-over of HTV by United News and Media in 1997. However, commercial sensitivities at ITV plc prevented me from accessing any information after 1968 that was not already in the public domain. This included minutes of the Welsh Board of Harlech/HTV and internal company documents which were made available to me in the papers of the late Alun Llewelyn-Williams, thanks to the kindness of his family. I was, however, prevented by ITV plc from using the material.í

Despite these problems, Medhurst has managed to compile a significant investigation into the subject, enabling the reader to explore the importance of the channelís early growth before 1970, the general perceptions inside and outside the industry of its relevance to Welsh culture and identity, and its commercial values. Medhurst gives the reader and the student a well-constructed and precise account of how the various independent companies became embroiled in Government policy and of popular expectations regarding ITV in contrast to the BBC. He also gives an insight into the technical problems that continued to plague the companies and their respective areas: for instance, it was imperative that reception was relayed successfully throughout the designated regions.

In the postscript, Medhurst directs the readerís attention to his original themes and then draws deductions from his study of independent television in Wales to provide an interesting and exemplary conclusion by a writer of considerable ability.

Norma Penfold


It is possible to use this review for promotional purposes, but the following acknowledgment should be included: A review from www.gwales.com, with the permission of the Welsh Books Council.

Gellir defnyddio'r adolygiad hwn at bwrpas hybu, ond gofynnir i chi gynnwys y gydnabyddiaeth ganlynol: Adolygiad oddi ar www.gwales.com, trwy ganiat‚d Cyngor Llyfrau Cymru.

Bywgraffiad Awdur:
Dr Jamie Medhurst is a lecturer in the Department of Theatre, Film and Television Studies, Aberystwyth University. He has written previously for the British Film Institute, I.B. Tauris, Gomer and Routledge.
Gwybodaeth Bellach:
ITV has been a powerful force in British broadcasting since its inception in 1955. When commercial television came to Wales for the first time in 1958, it immediately got caught up in with matters of national identity, language and geography. Compared with the BBC, it is a relative newcomer; its growth was slower than that of the BBC and it took until 1962 to complete the network across the UK. Once it had arrived, however, its impact was considerable. The book will provide an historical narrative and critical analysis of independent television (ITV) in Wales from 1958 up until the present day.
Does dim Adolygiad Cwsmer, hyd yma, i'r llyfr hwn.
 
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